Lately, I've been hearing from a lot of business owners who firmly believe the saying, “If you build it, they will come” - in regards to having a website. Some contact information, a little blurb or two about what you do, a phone number and maybe an address and you're done, right? Wrong. Your customers can tell if your website is hastily thrown together without much thought. Further, it's going to leave them with the impression that you conduct business the same way.

Making their site...